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All about the Internalizing or Outsourcing Your SEO

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Should we outsource Google’s SEO strategy this is a question that often arises among e-merchants for whom SEO is the main channel of acquisition. The success of your marketing strategy depends on it!

Your digital marketing team is performing but does it need a boost? Perhaps it’s time to call on a specialized SEO agency. In this guide, we answer your questions and you can visit the website to learn more.

Benefits of SEO

  • There are people looking for your products or services on search engines

There are more than 2 billion people online. 93% of online actions begin on a search engine. There are 40,000 searches every second and 3.5 billion searches a day. There are millions of opportunities for your business to end up on the search engines. One of the most important roles of SEO is because your customers use search engines every day.

  • SEO brings quality traffic

The traffic on the search engines is the best traffic. Why? Because people are really looking for the problem you are solving. You can “bring” traffic to your site. You do not have to “push” advertisements to persuade people to buy. The user who uses the search is already interested in your products and services. That’s why the SEO industry is worth $ 65 billion.

  • SEO Strength traffic is more likely to convert

SEO traffic is easier to convert than other sources of traffic. In fact, search traffics has the best conversion rates for the majority of websites. By positioning yourself on the search engines, you position your business to earn more conversions.

  • SEO increases sales and prospects

SEO is not a myth. You will increase your prospects and sales if you have a practical product or service. However, you must have to spend in the finest SEO strategy. With a persuasive SEO campaign, this business will be on the road to sophisticated conversions.

  • SEO can lower your cost per acquisition

Another advantage of SEO is it is cheaper than advertising to acquire customers. The only cost in SEO is the expenditures to hire an awesome SEO Company. Unless you have experience in coding websites and Google’s algorithms, you will need an SEO agency or agency to improve your rankings.

  • Referencing not involve any paid advertising

You do not need to advertise if you have a good SEO position. You can boost your website’s circulation without having to pay per click. An effective SEO strategy can help you reduce your advertising investment and invest in more effective areas.

  • A good SEO provides a promotion 24/7

SEO works 24/7. He is not sleeping. Your classifications do not evaporate overnight. You can boost your website-traffic 24/7, every day. Once you get high in the search engines, they will promote your business while you sleep.

  • SEO installs trust and credibility

People trust Google. They utilize it every day to find what they are looking for. By ranking up on search engines, your business will build trust and reliability with your viewers. In fact, 37% of clicks on search engines come about from the first natural list.

  • SEO is a long term Strong strategy

SEO is a long term strong strategy. Once you are in the top positions, you will get off hard. The only reason this would change is due to the rise of SEO competition or changes in Google’s algorithm.

  • SEO makes your customers more informed

Your customers use search engines to search. They use their findings to help them make informed decisions about the options available. The extraordinary SEO rankings allow you to train potential customers. This circuitously strengthens trust, but above all helps them make a knowledgeable decision.

  • SEO influences purchase decisions

SEO significantly encourages purchasing decisions. This is due to the trust and credibility developed as mentioned above.

  • SEO increases brand awareness and equity

Conversions aside, SEO will also strengthen the equity of your brand. In other words, SEO helps people become aware of your product. Awareness is important because visitors to your website are not always ready to buy. However, by being aware of your offers, they can buy in the near future.

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SEO

New Freshness Algorithm for Featured Snippets

Darren Rogers

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Google has just put in production a new algorithm displaying more recent content in its “Featured Snippets” when it considers that the search requires it (request called “hot”) …
Google announced today the implementation of a new algorithm for its Featured Snippets for queries to search for “hot” content.

Google takes the example of a search on “tax brackets”, explaining that this type of request is rather intended to get the latest figures published and not those of previous years.

Of course, all searches do not necessarily require a “fresh” answer. All requests are not “hot” (news). The new algorithm therefore tries to detect “hot” requests by providing a Featured Snippet that is as up to date as possible, without affecting this criterion for “cold” requests that do not require freshness.

Nothing really new, because this concern has always been taken into account by the engine. This algorithm seems to be an evolution of the QDF system (Query Desserves Freshness) set up in 2007 and the Freshness Update of 2011, but more specifically adapted to the featured snippets.

The article does not say however whether this novelty has been implemented worldwide today or only in the United States at first. Anyway, it should quickly happen in our country if it is not already the case.

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Industry

Apple, Google pause reviewing audio recordings from voice assistants

Mandy Boyd

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Following a complaint from a German organization, Apple, Google and Amazon all announced – to varying degrees – a suspension of their system of listening to conversations of users of their voice assistants.

A few weeks ago, Amazon and Google had admitted that they used subcontractors or employees to listen to certain conversations (less than 1% in general) of users of their voice assistants, in order to “improve their voice services.” Apple, it seems, did the same with Siri. The news shocked many observers, surprised that these companies can listen to potentially personal information without clear warning, or consent.

In this context, the Data Protection Authority of Hamburg has just announced that it has obtained a suspension of these practices that will apply for three months in the European Union for the voice assistant of Google, and in a definitive way for Apple, all over the world.

“These companies must transparently inform the persons concerned about the processing of voice commands, but also about the frequency and risks of nuisance tripping that they generate,” said Johannes Caspar, Commissioner for Data Protection and Privacy. freedom of information within the German authority.

Apple has indicated that it plans to put in place a prior authorization request system to its users to implement this listening process. Google has suspended its practices for 3 months from August 1 without explaining precisely what it intends to do to improve the situation. In the process, Amazon has announced that it will allow Alexa users to disable the listening system.

Everything is suspended for now. It remains to be seen, by the end of the year certainly, how these systems will be reintroduced in Europe to be more consistent with the RGPD.

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Internet

Twitter used personal data without express consent

Cam Potvin

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Twitter announced Tuesday that since May 2018, personal data had been used for advertising purposes without the explicit consent of its users.

The social network said the mistake was corrected Monday and that an investigation is underway to determine how many people could be affected, advising the passage to users who use its service to review their settings for data sharing.

According to Twitter, the use of personal data was carried out in two ways. In the first case, information was transmitted to Twitter’s advertising partners when the user clicked on an advertisement for a mobile application.

This data leak started in May 2018, coinciding with the entry into force of the European Union’s General Data Protection Regulation (GDPR). The RGPD requires companies to disclose such leaks of personal data within 48 hours of discovery and provides significant fines for business violating the rules.

Monitoring on the web

In the second case reported by Twitter, the social network says it has presented targeted advertising to users by monitoring their browsing the web, even when it had been banned this collection of data.

Since September 2018, we have been able to show you advertisements based on what we have deduced from the use you make of your device, even if you have not given us permission. The data concerned remained in the hands of Twitter and did not concern information such as passwords or email addresses , explained the network in an explanatory note published on its online help center.

Once again, Twitter could be sanctioned under the GDPR in Europe, since the regulation requires web platforms to ensure the explicit consent of users to collect their data, including for advertising targeting purposes and when such collection is for third-party companies.

Twitter, which apologizes to those concerned, ensures that the necessary steps are taken to prevent this from happening again , and invites people to contact their data protection office via a form.

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