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New Freshness Algorithm for Featured Snippets

Darren Rogers

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Google has just put in production a new algorithm displaying more recent content in its “Featured Snippets” when it considers that the search requires it (request called “hot”) …
Google announced today the implementation of a new algorithm for its Featured Snippets for queries to search for “hot” content.

Google takes the example of a search on “tax brackets”, explaining that this type of request is rather intended to get the latest figures published and not those of previous years.

Of course, all searches do not necessarily require a “fresh” answer. All requests are not “hot” (news). The new algorithm therefore tries to detect “hot” requests by providing a Featured Snippet that is as up to date as possible, without affecting this criterion for “cold” requests that do not require freshness.

Nothing really new, because this concern has always been taken into account by the engine. This algorithm seems to be an evolution of the QDF system (Query Desserves Freshness) set up in 2007 and the Freshness Update of 2011, but more specifically adapted to the featured snippets.

The article does not say however whether this novelty has been implemented worldwide today or only in the United States at first. Anyway, it should quickly happen in our country if it is not already the case.

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SEO White Label SEO: What is it and how does it work?

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Technological advances that are continually happening in the field of digital marketing can be difficult to follow for any company that does not specifically belong to this sector. For this reason, more and more marketing agencies have decided to outsource the work of SEO search engines to agencies specialized in digital marketing, or what is the same, enjoy the competitive and economic advantages offered by SEO white label .

To get more details on white label SEO service in this post, we will analyze what is and how SEO white label positioning works, in all its extension and we will explain the advantages that this service offers to any company that belongs to the advertising sector.

What is white label SEO?

Although the white label concept arose in the first instance in the food sector, as a way that large companies offer a lower quality product at a lower cost without affecting its main corporate image, the white brand has since extended to other sectors until finally reaching digital marketing.

So in a similar vein, white label SEO is the service that agencies specialized in SEO positioning offer to other companies so that they can include these services in their catalog of solutions.

Thus, whether you belong to a company in the marketing and advertising sector or if you are a freelance and offer digital marketing services to other companies, the white label SEO positioning will allow you to offer this service to your customers without having to invest in personnel, the SEO tools and the knowledge you would need to do it.

How does the white label SEO positioning model work?

Simply put, while your company will always and always keep in touch with the final customer, selling, billing and communicating with it in a normal way, the SEO positioning work will actually be done by another company or professional. And it will deal, among other things, with:

  • Perform SEO audits.
  • Create and develop the most suitable SEO strategy for each project.
  • Pose the actions and deadlines that will make up this strategy.
  • Manage the material and human resources that are required.
  • Provide SEO advice to your company, when necessary.
  • Generate customized SEO reports that carry the logo and name of your company.
  • And in essence, any work related to SEO positioning that you want to outsource.

What will the white label SEO Company not handle?

Although SEO positioning is one of the most important parts of a digital marketing strategy, hiring a professional or a specialized company for the aforementioned tasks does not mean that you are hiring a 360-degree digital marketing agency.

If you want the company that offers SEO white label positioning to take care of other actions such as web analytics, the management of your profiles on social networks or the design of newsletters that will be sent monthly to your customers and subscribers, you must hire these services apart, to this same company or another if it does not offer such services.

What advantages does hiring a white label SEO agency offer you?

So as you can imagine, if you have or believe that you could have a client that is demanding such services and you want to offer them even if you can’t, hiring a white label SEO positioning service can offer you succulent advantages:

  • You will keep and retain your customer since you will offer everything you need and will not need to go to your competition.
  • You can offer a professional SEO positioning service capable of offering the results you want to achieve at the cost of the least possible investment.
  • The white label SEO agency will do all the work anonymously, and you will take all the credit.

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Why is an important Website builder for your business?

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Some programs to create free web pages need you to have previous knowledge of programming to be able to develop it. If you are the type of user who wants a web page without wasting much time, we are going to present the definition of site builders.

That is a site builder, it is an application that provides us with templates for websites that can be used to grant an attractive design without using other types of programs that are more complicated and need more dedication. If you want to become a website creator, now you can be a faster and easier way. Read more in-depth reviews here which is a site builder, will help you to have a website with a totally professional presentation and that you have made it without having knowledge of website design or programming. Builders will guarantee you the best website to generate more traffic.

If you want to know more about what they are site builders, we invite you to continue reading so that you begin to visualize the opportunity to use site builders to develop the website you want. The site builder concept will be presented below.

What is a site builder and what is it for?

So who is a site builder? It is a tool that will facilitate the creation of a website. Its platform is specially developed so that any user, with or without computer knowledge, can use it. The builder is ideal if you want to develop a blog, a digital portfolio, a service page, even if you want to create an online store. By definition site builder is nothing more than the opportunity to develop your website from scratch, without any complications. Using a constructor has its advantages:

  1. The builder is easy to use.
  2. The web page is set up quickly. You just have to choose a template from the builder and start developing.
  3. The user is not responsible for the maintenance, security or backup of the web.
  4. The costs are very significant in relation to the benefits of using a builder.

There are other applications that also help develop web pages, in addition to being site builders, we also have CMS.

What is a CMS and what is it for it is a content management system that also allows you to create all kinds of websites. The user has virtual control over the content and can design the template from scratch or using the default ones in the system. Some of the advantages of using a CMS are:

  1. They can be used for any type of web and all types of public.
  2. The user can use the CMS in a basic way or can design a new theme with original designs.
  3. The website and the URL belong to the user, who can modify it and transfer it to any other hosting of their choice.

The best CMS and the site builder are currently the most popular solutions for the development of a website. The use of any of these two tools will depend on the need you have with your website.

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Six tips to learn web development

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Programming and web development have become some of the most demanded skills, with greater sources of employment and better pay in the workplace, which is why several people have been interested in learning them.

At present most of the startups are related to the world of technology, and in general, almost all businesses and companies need a site web, because the Internet is the primary way to locate information.

For this reason, it is logical that people capable of developing websites and web applications are highly sought after, since their skills are extremely beneficial for most companies.

In addition, there is so much demand and programming is such a practical skill, that there is not even a need for a degree in engineering or computer science, as long as you have the necessary knowledge and experience, and have a good portfolio to show.

These tips could make your way to learn web development easier:

  1. Learn HTML, CSS and JavaScript

When you’re just starting to research web development, how to learn it and how to get a job, you’ll probably find several titles, such as Front end developer, Back end developer, Full stack developer, Dev ops engineer, and so on.

The most important thing is to know that a front end developer implements what the user sees and how it interacts with the site. This involves HTML, CSS and JavaScript technologies, in addition to others such as Sass or React, but these have been created based on the three mentioned lines above.

On the other hand, a back end developer takes care of what the user does not see, therefore, it is on the server side. Things like databases, creation and management of accounts and other things. Many languages ​​and technologies can be used here, including JavaScript (most popular language on the web).

  1. Make sure you understand the basics

When we are starting to learn something and are excited about it, it is normal to want to learn how to do all those things that we like to do, such as our favorite web apps.

However, in an area like programming, making sure you really understand the basics of programming is extremely important, because we will know why we should do something to solve a problem.

  1. Follow a curriculum

The internet is full of resources to learn programming and web development, with excellent interactive tutorials, videos, articles, courses and books. But sometimes it can be difficult to know where to start and what to learn.

For this reason, it is worth looking for courses that focus on teaching the basic skills you need, and that follow a curriculum, as these courses will cover what you should know to get started, and will probably include projects that will allow you to do more meaningful things. .

  1. Complete projects

Most people with experience in programming and web development will advise completing the project. But this could be very intimidating for someone who is just beginning.

Resources like website builder focus on projects, so it is a great source to find out what to do, and it can be complemented with other resources that focus more on theory and syntax.

  1. Do not be overwhelmed by the choice of languages ​​and technologies

One of the most intimidating things about web development, especially in the JavaScript ecosystem, is the emergence of new technologies such as frameworks, libraries or APIs from time to time.

Web development is one of the areas of programming with more people working on it today, and for this reason people are constantly creating new tools to make the job easier.

 

But there is no need to learn each of these new technologies, even if you already have a lot of experience, because these are tools, and you should learn them when you really consider them necessary for what you are trying to do.

  1. Be patient and enjoy the way

Web programming and development are areas where there is a lot of knowledge and practice involved, and basically you decide when to stop learning, because there is always something new to learn.

There are many stories of people without any previous knowledge or experience in computing, who began to learn web development and programming and got a job after a few months or a few years.

It’s okay to want to get that dream job, but it’s also important to really enjoy what you’re doing and learning. Programming and web development allow you to create, express and improve your logic, which will allow you to do many exciting things and it is worth being patient.

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